Artesian Design Inc. is moving to a new, larger location.
The new office, located at 6180 Brockton Avenue Suite 203 in Riverside, CA, will be three times larger than the current office. This added space will allow for expansion of each service area offered by Artesian Design, including commercial product photography as well as workspace for new employees and client meetings. The location is also closer to downtown Riverside with easy access to businesses in and around the downtown area.
Staff members are thrilled with the new building and are eager to move in. Artesian Design president, Daniel Peterson offered, “We’re really excited about this new space and the flexibility it will offer for growth.” He added that anyone is welcome to visit, “just don’t mind the dust as we get settled in.”
Artesian Design’s office will be closed Thursday, June 30 through Tuesday, July 5th for the move. The company’s phone numbers will remain the same.
Any questions should be directed to Daniel Peterson at 951-248-1232 or daniel@artesiandesigninc.com.
Artesian Design recently completed production of a 5 minute promotional/corporate overview video for Kelly Pipe Co. We traveled across the country, went up in helicopters and into the depths of a steel mill to capture footage that would best convey what this company is and does. All we can say is, “wow, what an experience.” It was fun, challenging and enlightening.
The most challenging part was how to make steel look attractive on screen - especially since most of the product was rusty. All footage was captured in full 1080p HD 16:9 format, providing amazing detail and depth in each shot.
Below is the final cut provided to Kelly Pipe. The client has already posted the video on to their web site and is successfully utilizing it in sales meetings. The video will also be presented at industry-wide trade shows.
We all had a blast with this and hope you enjoy watching the result of our efforts.
It’s a liquid pencil, they say. Does that mean it’s a pen? Well, you can erase it, but after 3 days it becomes permanent.

This could really be great for sketching logo designs. What will they think of next?
Keep Riverside Clean and Beautiful recently unveiled their new logo, which has already received widespread acceptance. The new logo intertwines a leaf with Riverside’s trademark raincross symbol to convey the clean, natural beauty of the environment-friendly city. That the leaf subtly resembles a hand cupping the raincross further enforces the concept of nature’s beauty supporting the image of the City.

Artesian Design, a Riverside, CA design firm, worked with KRCB Director, Connie Librenjak, to create the new visual identity for the organization. The design process went extremely smooth, with one of the initial concepts being selected and approved. The initial design was approved without revisions - even with a committee of reviewers, which included Riverside’s mayor, Ron Loveridge. The ease of the entire process has once again proven that the people at Artesian Design understand their clients and their audiences, and know how to deliver quality creative work.
KRCB is a program of both the City of Riverside and the Greater Riverside Chambers of Commerce. The organization does just what its name says - it keeps Riverside looking attractive through many volunteer events. Past events, which often draw hundreds of volunteers in a single day, have included neighborhood clean-ups, tree planting, graffiti removal, and many other beautification projects.
To find out more about KRCB, visit their web site at www.krcb.com.
Artesian Design has just launched an all-new web site for PMC (Performance Mechanical Contractors). PMC is a general contractor that constructs geothermal energy plants. Talk about green energy! These plants get water from deep underground. The water gets so hot passing through lava layers that it turns into steam. This steam spins turbines - which generate a ton of electricity, sometimes powering whole cities!
It was pretty exciting learning about the whole process. Check out their web site to find out more about what they do.

www.pmccainc.com
The Self Destruct site went live this last weekend. Self Destruct is a brand new clothing and skate line featuring strong, edgy art that appeals to a wide range of customers. Artesian Design provided the web design and web development for this “e-commerce” online store featuring Christian clothing and skate gear. Check it out at www.teamselfdestruct.com.


The Ruby’s Farmhouse Boutique store is finally LIVE! For this post, I thought I would give you a glimpse into the way we approached one of our projects.
This was a fun project to take on, a creative style we haven’t experimented with much. Ruby’s Farmhouse Boutique is an online store for retro kitchen and home items. Most of the products are reproductions from the 1940s and 1950s era.
The client needed a logo and fully functioning web store for a large inventory of products….all just before Christmas. Yikes! The store is a brand new startup, so we had a blank slate to work from. But everything needed to convey the personality and appeal of a classic retro coolness. Now, I am not one of those cool retro loving types, and I don’t wear girly aprons very much. So this was a little bit of a stretch outside my creative comfort zone - but we’re always up for a good challenge.
We started with the logo and color palette. After playing with several different concepts we selected one with cherries and red, turquoise, blue, and green palette. Cherries were chosen as the central graphic element because of their broad appeal. We wanted this site to connect with an older audience that appreciate the nostalgic value of these authentic reproductions, as well as younger hipsters that just like anything “retro”. We wanted something cool, but not too cool. Cherries fit the bill. Everyone loves cherries. Read More »