Imperial Pipe has launched the new imperialpipe.com, the latest in the effort by Artesian Design Inc to re-brand the entire visual identity of the company. Artesian Design began the corporate identity overhaul over a year ago by creating a new company logo and assisting with a minor re-naming of the company (removing the word “Services” from the existing name). Since then, the design firm has produced a corresponding identity package - and now a completely new web site featuring the wide range of services offered.
Key to the transition to the new name and logo was a Graphic Standards manual which sets forth clear guidelines on the use and implementation of the logo and supporting graphics. The information was quickly put to use internally and has assisted the staff as they applied the new identity to everything from equipment to their finished product, coated pipe.
Imperial Pipe is an industrial manufacturing company that specializes in the engineering, fabrication, and processing of steel pipelines. Servicing a wide range of customers - including, contractors, developers, water agencies and municipalities. Imperial Pipe has become a strong resource for the infrastructural development and growth in the greater Inland Empire area.